Guide · eBay + Shopify

How to sell on eBay from Shopify

Connect your Shopify store and your eBay seller account, choosing the eBay site you sell on, and turn on Publish, Stock, Prices and Orders. Shopify products are listed on eBay with a suggested category and the item specifics they need, stock and prices follow Shopify, and each eBay sale is created as a Shopify order.

Before you start

What you need.

  • An eBay seller account with business policies (shipping, payment, returns) and an inventory location.
  • A Shopify store where you can approve apps.
  • A SKU on each product and variant.
Step by step

The setup.

  1. Connect eBay

    One click: you choose the eBay site, sign in to eBay and authorize NexxoSync. Tokens are renewed automatically.

    1. In NexxoSync, go to Connections, choose eBay and the site you sell on (eBay.com, eBay.co.uk, eBay.es, eBay.de…).
    2. Click “Connect with eBay” and sign in with your seller account.
    3. Approve access. To publish, your account needs business policies (shipping, payment, returns) and an inventory location.
  2. Connect Shopify

    One click: you approve the NexxoSync app in your Shopify admin. No custom apps and no tokens to copy.

    1. In NexxoSync, go to Connections and choose Shopify.
    2. Enter your store's myshopify.com address and click “Connect with Shopify”.
    3. Approve the permissions in Shopify. Real-time notifications are registered automatically.
  3. Create the integration

    Create an integration between eBay and Shopify. The wizard asks where your catalog lives and where sales are recorded, and proposes a table of flows: one row per kind of data, each with its own direction.

  4. Set the flows

    Turn on these rows. The others can stay off, or be set to your case: directions a platform's API doesn't allow are disabled, with the reason.

    • Publish new products: Shopify → eBay. Off by default. Turn it on to create listings for new products.
    • Stock: Shopify → eBay. Per variation, in batches.
    • Prices: Shopify → eBay. Optionally with a markup to cover eBay's fees.
    • Orders: eBay → Shopify. Each eBay sale is created as a Shopify order, ready to fulfill.
  5. Link your products

    NexxoSync proposes links between both catalogs by SKU: confirm them. Products without a SKU can be linked by hand. Only linked products are synced. Products that only exist in Shopify are created in eBay by the Publish flow, which is off by default.

  6. Simulate and turn it on

    Simulate the stock, price and customer flows to see every change they would make, without writing anything. Then turn the integration on: flows run on every change where the platform sends notifications, with a scheduled run as a safety net, and every run is recorded in the history.

Good to know

Tips from real setups.

  • Each eBay connection is one site, with its currency and language. To sell on two eBay sites, connect each one.
  • Listings you already have in Seller Hub must be migrated to eBay's inventory API before they can be synced. NexxoSync does it in one step; the migration can't be undone.
  • When a Shopify product is on sale, eBay can show the regular price crossed out next to the sale price.
Frequently asked questions

How to sell on eBay from Shopify

Which eBay sites are supported?

Fourteen: eBay.com, eBay.co.uk, eBay.de, eBay.es, eBay.fr, eBay.it, eBay.com.au, eBay.ca, eBay.at, eBay.ch, eBay.ie, eBay.nl, eBay.be and eBay.pl.

What happens when I ship an eBay order from Shopify?

When you fulfill it in Shopify, its tracking number goes back to eBay. If the sale is cancelled on eBay, its Shopify order is cancelled too.

Can Shopify orders be sent to eBay?

No. eBay does not let sellers create orders, so orders only go from eBay to Shopify.

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